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New general manager for Glenturret Distillery

Former Red Hot Chilli Pipers frontman, Stuart Cassells, has been announced as the new general manager of Glenturret Distillery, home of The Famous Grouse Experience, in Crieff.

The prolific piper who has travelled the world playing the bagpipes, medically retired as a professional musician in 2011, leaving behind his beloved pipes to retrain for a career in business.

His segue into Scotland's business community, and passion for brand Scotland, led him into the whisky industry working in Edrington Group's brands team, and to his recent appointment as general manager of Scotland's oldest working Distillery, Glenturret.

Stuart says he is looking forward to developing the distillery’s future as a major tourism destination: "What we do at Glenturret is very special, and one of the only distilleries in Scotland where visitors can see whisky being produced by hand, in the traditional way. Having travelled the world as a bagpiper, and been welcomed by a great many countries, I look forward to reciprocating those warm welcomes to visitors to our beautiful distillery from around the globe."

Stepping out amidst the rolling hills of Perthshire, you might be mistaken for thinking Stuart's celebrity filled days are over. However, just weeks into his new role, he stepped up to play host to the Earl & Countess of Strathearn on their first official visit to the area, and has also formally opened Scotland's Year of Homecoming 2014 Bannockburn Live celebrations at Pipefest at the end of June.

His team are currently tuning up for their next role, as home to The Famous Grouse Experience, and the official whisky provider of the Commonwealth Games, where over 1 million spectators are expected to descend in the coming weeks.

Stuart gets the last word though: "It's a busy role, but one for which - I believe - I most definitely have the puff."

14 July 2014 - Felicity Murray The Drinks Report, editor