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Southern Comfort launches premix in bottles

Southern Comfort has introduced a ready-to-drink straight from the fridge premix of its most popular serve - Southern Comfort with lemonade and lime - in a premium glass bottle.

This is the first time the America whisky liqueur has used a glass bottle for a RTD. Southern Comfort Bold Black Cherry & Cola has only been available in and Southern Comfort Lemonade and Lime has previousy only been available in 250ml cans.

The new Southern Comfort Lemonade and Lime premix is 5% ABV and available to the off-trade only with an RRP of £3.25/275ml bottle.

14 July 2014 - Felicity Murray The Drinks Report, editor