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The Famous Grouse releases 1986 single malt

A limited edition of bottling of Glenturret 1986 Cask Strength (46%abv) single malt by The Famous Grouse is being released to mark the Scotch whisky brand’s sponsorship of Glasgow 2014 Commonwealth Games. Only 1,800 bottles will be available for purchase at a RRP of £150.

Master blender Gordon Motion explains his choice of whisky for the occasion: “When deliberating what to release it became apparent that Glenturret 1986 was the ideal choice and very timely. Glenturret is not only integral to The Famous Grouse blend but this batch was laid down to age in oak casks 28 years ago, the very year the Commonwealth Games last visited the home of Scotch whisky.

The Famous Grouse will have a strong presence in Glasgow’s on and off-trade in the run up to and during the Games with over 200 of the city’s bars signed up to receive on-trade kits. Point of sale will also go into retail outlets driving visibility of the Commonwealth Games sponsorship.   

Personalisation also continues to be a key focus for the band with live labelling available in selected stores during the Games. The Famous Grouse brand launched a personalisation mechanic earlier this year which enables consumers to add a personal photograph to their bottle, free of charge by visiting

The limited edition bottle is screen-printed with the brand logo, and the label, supplied by Collotype Labels, carries the master blender’s signature.  The bottle is presented in a commemorative cartonboard box manufactured by Blue Box Design in Stirling, now part of McLaren Packaging.

The whisky brand’s sponsorship of the Commonwealth Games builds on the brand’s already strong sporting links, working with the Scottish Rugby Union (SRU) as its ‘official whisky partner’ for over 24 years.

Peter Sandstrom, marketing director of distributor Maxxium UK, adds: “As the ‘official whisky’ of Glasgow 2014 we are looking forward to what will be an awe-inspiring Commonwealth Games. The Famous Grouse believes there’s a joy to participating in something bigger than ourselves – of being part of something famous – and that the same spirit is present at the very core of the ‘friendly games’.”


21 July 2014 - Felicity Murray The Drinks Report, editor