Sodbuster wines target UK farming community

Broadland Wineries has launched Sodbuster, a range of premium wines, made from grapes grown by South African farmers, to sell directly to British farmers. The range comprises a Chardonnay and Cabernet Sauvignon, which both are 13.5% ABV and have a RSP of £7.99.

The wines are produced in the Paarl Valley by Boland Cellar and, by selling direct to the consumer, Boland Cellar says it is removing the retailer’s mark-up, thus insuring better value.

In South Africa a man of the country who farms his own land to grow vines, is also known as a 'sodbuster'. His honest, hardworking ethic and pride are evident in the quality of the wine he crafts from the land.

Sodbuster Chardonnay 2013 is well balanced and lightly oaked, with aromas of grapefruit, pineapple and lime, and rich buttery flavours. Sodbuster Cabernet Sauvignon 2013 offers a balance between ripe cassis fruit, with notes of green peppers and tobacco spice.

Broadland Wineries is the sole distributor for Sodbuster in the UK and the wines are being promoted on the NFU website (www.NFUonline.co.uk) to target farmers directly.

Established in 1965, Norfolk-based Broadland Wineries imports, produces, bottles and supplies expertly sourced and blended wines under branded and own-label formats to the on- and off-trade both nationally and overseas. As well as offering wines in 1 litre, 75cl, 50cl, 37.5cl and 18.7cl bottle formats, Broadlands also pack in bag-in-box and pouch and tube in a range of sizes.

28 July 2014 - Felicity Murray The Drinks Report, editor