Mandy Higgins joins The Inventive Bar Company

The Inventive Bar Company has appointed Mandy Higgins to the new position of head of sales, responsible for the continued growth of pre-booked sales for the Revolution & Revolución de Cuba brands, which the company says are seeing 19% year-on-year growth.

Mandy joins Inventive Bar Company from David Lloyd Leisure Group, the racquets and health and fitness provider, where she held the position of regional sales manager. Her remit across the Revolution and Revolución de Cuba brands will include driving the strategic objectives for pre-booked sales, managing of sales teams together with driving operational best-practice to increase sales performance and margins.

Kate Eastwood, director of business development, Inventive Bar Company comments: “Mandy has a wealth of experience in delivering a clearly defined strategy to hit financial targets, whilst also bringing best-practice principles from outside our industry, which is always refreshing. Head of sales is a new position for the business and represents a significant commitment on our part to pre-booked revenue to reflect the change in the market from walk in sales to pre-arranged group visits.

“Mandy joins the business at an extremely exciting time, with the Revolution and Revolución de Cuba brands enjoying exceptional growth in pre-booked sales and further initiatives scheduled for this year to drive continued growth in this category. I am delighted to welcome Mandy to the business and wish her all the best in her new role.”

The Inventive Bar Company is a leading national premium bar operator in the UK with 71 high-end bars across its Revolution, Revoluciὀn de Cuba and Nightjar brands. The business recently invested £10 million as part of its Evolution programme to support a dramatic transformation of its 54 Revolution bars. Inventive Bar Company has a turnover of £110 million and is listed in the Sunday Times Top 100 Best Companies to work for, employing 2,500 employees and investing in 1,500 management training days a year.

28 July 2014 - Felicity Murray The Drinks Report, editor