Broadland Wineries to bottle wines in Singlz

Broadland Wineries has signed an exclusive three-year UK bottling agreement for Singlz, the all-in-one bottle and glass patented format.

A New Zealand invention, Singlz are 18.7cl single serve units that are lightweight, highly portable, shatterproof and fully recyclable. Pioneering in its design the cleverly integrated bottle and glass makes this an ideal wine format for outdoor and glass-free events.

Broadland’s CEO Mark Lansley says: “The growth in sales of Singlz units in Europe and the US has been impressive at concerts, trains, beaches and other outdoor venues and so we believe UK consumers are ready for this new format. The wine’s freshness and shelf life is particularly good due to the five-layer PET material used and the strong tight bottle-closure seal.”

See also news stsory: Single serve wine formats set to grow.

Wine filling into Singlz units, into bespoke retailer own-brands, is to start in November at the Norwich based bottler. Broadland Wineries imports, produces, bottles and supplies blended wines, sourced by Dr Arabella Woodrow MW and her team, under branded and own-label formats to the on- and off-trade both nationally and overseas.

Contact: peterbisley@broadlandwinery.com

4 August 2014 - Felicity Murray The Drinks Report, editor