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Sarantopoulos promoted to CEO at Rémy

In a move to accelerate the growth of its liqueurs and spirits division, Rémy Cointreau has promoted Panos Sarantopoulos to CEO of the liqueurs and spirits division.

Panos Sarantopoulos has earned his stripes in highly challenging situations in the fields of luxury and of quality wines and spirits.

For 16 years at LVMH, he held, among other, the responsibilities of business development director for Hennessy, senior VP sales for Veuve Clicquot and president and CEO for the House of Krug. With his teams, he contributed to the record growth of these Houses. He led the deployment of business game-changers that have been noticed in the industry. He joined Rémy Cointreau, in 2011, to take on the challenge of CEO for Metaxa. Over the past three years, he led the renaissance of this historic house. With his teams, they have brought about the turnaround of the brand to international growth, thanks to bold premiumisation and a series of award-winning innovations.

Sarantopoulos’ enlarged responsibilities within Rémy Cointreau, include responsibility for the House of Cointreau, for the N°1 French brandy St. Rémy, for liqueurs Passoa, Izarra and Ponche Kuba, and for whisky Guneagal, as well as for the distribution activity of Rémy Cointreau Gastronomie.

Panos says: “I am honoured to be taking on the helm of the liqueurs and Spirits division of Rémy Cointreau. With the support of talented teams and our Group’s agile distribution network, we will inject fresh energy into the division’s houses, brands and activities so that they continue to gather the worldwide recognition they deserve. 

4 August 2014 - Felicity Murray The Drinks Report, editor