Bloom RTD gin and rose lemonade launched

Bloom London Dry gin, is launching the second in its range of premium ready-to-serve drinks in attractive old-fashioned 275ml glass bottles with labels designed by by Keen & Able. Bloom Gin & Rose Lemonade joins Bloom Gin & Tonic which was launched in 2012 with considerable success in both the on- and off-trade.

Bloom owner, Quintessential Brands, has worked with premium soft drink producer Fentiman’s to create the new drink. Fentiman’s Rose Lemonade was chosen to complement Bloom’s floral and lighter style of gin distilled with honeysuckle and chamomile. The rose lemonade is made with the juice of real lemons and 100% natural, pure rose otto oil from the Rose Valley in Bulgaria.

International brand manager for Bloom gin, Kate Harrison, says: “We have found that our delicate and floral gin appeals to female drinkers and feel sure that this new variety will be a popular purchase for summer picnics, parties or just keeping in the fridge at home.”

Bloom Gin & Rose Lemonade 6.5%abv has an RRP of £3.00. Bloom gin RRP is £24.00 for 70cl. Available in the UK only through Marblehead.

11 August 2014 - Felicity Murray The Drinks Report, editor