Denver Beer uses Ball's Dynamark technology

The Denver Beer Co. (DBC) in Colorado is releasing two of its most popular brews in 12-ounce cans from Ball Corporation using the can maker’s new variable printing technology. Each can of Incredible Pedal and Graham Cracker Porter is marked with one of 24 GPS coordinates in Colorado. The promotion, dubbed the DBC Explorer Challenge, requires participants to visit all 24 secret locations and take a photo in each spot to be eligible for the grand prize – free Denver Beer Co. beer for one year.

"DBC's customers love to be outdoors," says Charlie Berger, co-founder of DBC. "By using variable printing technology, we were able to create a unique challenge that encourages our fans to go out and explore the state we love." 

Incredible Pedal and Graham Cracker Porter are available in 12-ounce can six-packs across the Denver metro area.  Participants must fill out an online profile via the DBC Explorer webpage and upload their ‘selfies’ to the contest site as they visit each secret location.  Participants will have until November 7, 2014, to visit each of the 24 locations and document their travels.  A grand prize winner will be randomly selected to receive free beer for a year. Additional prizes will be awarded to other participants in the DBC Explorer Challenge.

18 August 2014 - Felicity Murray The Drinks Report, editor