Drambuie zig-zag bottle is airport exclusive

Drambuie, the Scotch whisky blended with spices and heather honey, will be previewing its first limited edition bottle, a global travel exclusive, at the TFWA World exhibition ahead of the Christmas period.

The 1-litre bottle has a full shrink sleeve featuring a striking black and white zig-zag design, which will appear in major airports around the world, with an exclusive release in the UK, Spain, Asia and Switzerland in October. The design takes influence from Drambuie’s surreal marketing campaign, illustrating an infinite, moonlit, monochrome bottle with an amber liquor encased inside.

William Birkin, regional manager for global travel retail, India, Middle East, Africa and Asia comments: “The ‘A Taste of the Extraordinary’ campaign was initially designed to take Drambuie in a bold new direction, introducing the spirit to a new generation of drinkers. The unveiling of this limited edition bottle in global travel retail will achieve this, as the distinctive new look will drive further awareness and attract a fresh audience to Drambuie.”

28 August 2014 - Felicity Murray The Drinks Report, editor