RSS Feeds

Advanced search

You are in:


New festive gift boxes from Champagne Lanson

Champagne Lanson has launched its 2014 French travel retail festive campaign ‘Since 1760: The Perfect Start’ with a stunning new gift box for its Black Label Brut, Rose Label Rosé and Ivory Label Demi-Sec varieties.

The new campaign will make its travel retail debut from September 1 with Aelia, highlighted during the month at both Paris CDG and Orly airports with high visibility back wall and gondola displays. As a special offer, there is 15% off the regular price of each bottle during the period. This new packaging will be available in other European airports for the Christmas period.

The idea behind the present Perfect Start campaign is to present Lanson as the perfect aperitif for celebration at Christmas and New Year. The design interplays Champagne bubbles with the name Lanson spelled out in ‘crosses’ which work together to highlight the freshness of the product with a festive, celebratory feel.

Gold foil stamping on the Black and Ivory Label boxes and pink stamping on the Rose Label box creates an elegant look with strong shelf appeal.

“The gift box has been designed to symbolise the power, fruitiness and freshness which are the pillars of Lanson style while retaining its historic values,” says Champagne Lanson export director Olivier de La Giraudiere. 

1 September 2014 - Felicity Murray The Drinks Report, editor