The latest expression from anCnoc’s collection of limited edition peated malts – the Cutter – was unveiled by Inver House Distillers at a midnight gathering of whisky enthusiasts in Edinburgh last night.
The Scottish whisky brand's peated collection was launched earlier this year with three expressions of varying peat strength - Rutter, Flaughter and Tushkar - aiming to help drinkers find a peaty dram to suit their palate. The company says the Cutter launch marks the start of a new anCnoc tradition which will see a new peated expression unveiled every year on September 1st, alongside a midnight celebration of anCnoc’s dark and mysterious side.
The Cutter is the most peated of anCnoc’s single malts to date, with a phenol content of 20.5 PPM (parts per million).
The new whisky’s traditional yet contemporary packaging retains the striking dark green glass bottle of the first peated releases but this time features a traditional ‘cutter’ peat tool emblazoned in silver on the pack’s distinctive black label and tube design.
anCnoc Assistant Brand Manager Stephanie Bridge comments: "Given the popularity of anCnoc as a contemporary, easy drinking malt whisky, we are thrilled with the reception our new dark, peaty side has had amongst drinkers since we launched the collection back in April this year. We wanted anCnoc’s peated malts to find their way to the many people out there who love whisky but think that peat is not for them, and initial feedback shows that we are starting to build the appeal of a peated dram amongst our drinkers which is good news."
2000 cases of 46%abv anCnoc ‘Cutter’will be available online and in specialist and independent UK whisky retailers from today, with an RRP of £52. www.anCnoc-peaty.com
1 September 2014 - Felicity Murray The Drinks Report, editor