Kopparberg adds spiced apple to cider range

Swedish brewery Kopparberg has turned its attention to the colder months ahead with the introduction in October of Kopparberg Spiced Apple.

Aimed at consumers who view cider as an all year round drink, the new variant has a warming sweetness, balancing cinnamon notes with a woody aroma. The cider can be served over ice, or warmed to deliver a seasonal treat.

The cider will be available via a off-trade retailers where Kopparberg will be encouraging consumers to taste the mulled serve through sampling and in-store media. Selected pubs and bars will also receive ‘Keep Cosy Kits’, including an urn and festive knit mugs to mull, dispense and serve the cider, as well as additional serving suggestions. 

Kopparberg head of marketing Rob Calder says: “Kopparberg cider fans have frequently asked us for a winter variant and after a limited trial in 2013 we have decided to roll the variant out to a wider audience in 2014. We’ll be supporting the variant with PR and social media over the winter period”.

Kopparberg Spiced Apple is 4% abv and will be available in 500ml bottles (RRP £2.29) from Tesco, Asda, Morrisons and selected convenience stores throughout the UK.

Cider of Sweden markets the ciders in the UK. The range also includes Kopparberg Cloudberry, Elderflower & Lime, Mixed Fruit, Pear, Strawberry & Lime, Naked Apple and Raspberry.

Cider of Sweden T/A Kopparberg is a joint venture between Kopparberg Breweries Sweden, Irish drinks entrepreneur Barry Connolly and Cider of Sweden MD Davin Nugent. A subsidiary of Kopparberg Breweries, Cider of Sweden was launched in the UK in 2006 to market and distribute Kopparberg.

Built in 1882, Kopparberg Breweries AB is Sweden’s largest brewing company. Family owned by the Bronsman brothers; Peter and Dan-Anders; Kopparberg Breweries is based in Kopparberg Town in central Sweden.

5 September 2014 - Felicity Murray The Drinks Report, editor