Saxco creates packaging for new vodka

Epic Spirits of San Antonio, Texas has launched a super premium vodka called Equality. A portion of the sales of Equality is being donated for the advancement of the lesbian, gay, bisexual, transgendered (LGBT) communities.

Epic engaged the services of Saxco International of Horsham, PA, a global packaging specialist for the wine, spirits, beer and food industries, to assist with the all-important packaging component for its new premium spirit. “Our role was to help create and deliver a beautiful package design with an innovative look and a distinctive shelf appearance, while adhering to the project’s budget parameters and time lines,” states Jimmy Owens, new product representative and category manager for craft spirits for Saxco International. Owens worked closely with the Epic Spirits brand development team from initial concept to finished design.

To move the project forward, Saxco sourced and supplied a tall 750 ML oval shaped bottle with sloping shoulders and a three-inch neck from Piramal Glass, of Park Hills, Missouri. Piramal sent the bottles to its decorating facility in Dayton, New Jersey where they were spray painted with an attractive green translucent finish and a white screen print on the front and back with the Equality logo prominently emblazoned. In addition, Saxco turned to Tapi, of Norristown, PA, for the attractive silver aluminum bar top and synthetic cork to finish off the Equality Vodka package design. The bottles were filled at LiDestri Spirits in Rochester, New York.

“Equality Vodka is committed to providing funds to organisations that help in moving the Equality needle forward,” states Bert Gallagher, Jr., president of Epic Spirits. “For the first 24 months, we have selected Lambda Legal Services as our charitable recipient.”

“We visualise our premium vodka touching two large target audiences—the LGBT communities and the Millennials as we move forward with our grassroots efforts to promote Equality for all,” Gallagher notes. “The initial launch will be in Texas with a heavy focus on the Dallas marketplace because of its large populations of LGBT and Millenials.” Glazer’s Distributors will assist with the distribution.

Equality Vodka is a premium brand, 80 proof, 40%abv with an RRP of US$29.99.

5 September 2014 - Felicity Murray The Drinks Report, editor