New cherry flavour from Absolut vodka

Absolut Cherrys is the latest flavour from the Swedish vodka company. It is said to offer the rich character of sun-ripe cherries with notes of fresh white cranberry and sweet plum.

Absolut Cherrys is made with all natural ingredients and contains no sugar. The taste is fresh, fruity and smooth, with a warm feel and a long, slightly sweet finish. The new flavour will be available from this month at Sainsbury’s supermarkets in the UK with an RRP of £18.85.

"Absolut Cherrys is a great new addition to our flavours family. Cherry is such a popular flavour that's ideal for mixing and shows how we are continuing to innovate within the flavoured vodka segment. We're driven by a passion to transform – to find new and exciting combinations that inspire consumers and bartenders alike to create great tasting cocktails,” says Adam Boita, marketing controller for Pernod Ricard UK.

“Absolut passionately leads the creation of exceptional cocktails. With every new flavour we aim to take the cocktail culture in an interesting new direction. Absolut Cherrys is so multi-dimensional that you can make a sophisticated drink just by adding one ingredient” comments Absolut’s ambassador Rico Dynan. 

22 September 2014 - Felicity Murray The Drinks Report, editor