First new gins from Greenall’s in 250 years

Greenall’s The Original London Dry Gin, today launches Greenall’s Sloe Gin and Greenall’s Wild Berry Gin - the first new additions to the range for over 250 years.  Greenall’s has been distilling gin since 1761 and these two new varieties are "the biggest innovation in our history", says Sinead O’Frighil of Greenall’s Gin.

She adds: “We are extremely proud of our best-selling gin which is the No. 2 standard gin in the UK, and are delighted that after 250 years we have introduced two new additions to the Greenall’s Gin family. We have incorporated the original Greenall’s contemporary and vibrant British-inspired design by Drink Works to the new bottles and look forward to introducing Greenall’s Sloe Gin and Greenall’s Wild Berry to a new generation of gin lovers.”  

Greenall’s eight botanicals with rich juniper notes, citrus and spice, combine with the sloes to create Greenall’s Sloe Gin. Sloe berries are the fruit of the blackthorn bushes, which were originally used to divide fields in England and were first used to flavour gin in the mid 1700’s – around the time Greenall’s was first distilled. 

The inspiration for Greenall’s Wild Berry came from wild hedgerow blackberries and ripe raspberries which, when infused in gin, give a vibrant, fruity taste that is versatile and works well in cocktails.

Greenall’s Sloe Gin 26%ABV has an RRP of £16.00 for a 70cl bottle. Greenall’s Wild Berry Gin 37%ABV has an RRP of £15.50 for a 70cl bottle.

Greenall’s Gin is owned by Quintessential Brands and distilled in Warrington, England, by G& J Distillers.

24 September 2014 - Felicity Murray The Drinks Report, editor