Smokehead unveils travel retail exclusive

The Smokehead Rock Special Edition, a travel retail exclusive, will be launched at the Tax Free World Association exhibition in Cannes, October 26-31.

The special edition pack design evolves from Smokehead’s existing tactile metal presentation tin, demanding attention with the introduction of a smoking skull, the time-honoured symbol of rock. Cocooned within the skull are the many adjectives that capture the single malt whisky’s boisterous, outrageous, and deep peaty flavours.

Like the original packaging, The travel retail exclusive Rock Edition maximises its impact using embossed and debossed techniques to heighten the 3-D ‘reality’ of the skull design and create a premium tactile feel.  The main Smokehead branding is also embossed, while a square letterpress block motif on the rear of the tin, reflecting the bottle label design is joined by a full flavour descriptor that also highlights Smokehead’s connection with rock music.

Andy Lane, travel retail director for Ian Macleod Distillers comments: “We are delighted to be unveiling this new travel retail exclusive as part of the Smokehead range. The presentation tin celebrates Smokehead’s affinity to rock music and reaffirms the brand’s unique position within the single malt category. Smokehead is vigorous and unapologetic about its big and intense peaty flavours.”

Bottled at 44.2% ABV, the Smokehead Rock Edition is a rich, sea-weedy and intensely peaty Islay single malt Scotch whisky. It will be available from 2015 with an RRP of €60.00/£47.75/$79.00.   

25 September 2014 - Felicity Murray The Drinks Report, editor