Stoli launches second Night Edition bottle

SPI Group is launching a new Stolichnaya Premium Vodka Night Edition. This new limited edition bottle is the second in a range designed to target night-life. 

The frosted glass bottle has elements printed in temperature activated ink; the transformation occurs once the bottle is chilled to under 15C/60F. Once the temperature has been reached, the bottle shows high energy elements from the night, including a DJ, shakers, drinks and music symbols, the heart that features on the front of the bottle grows horns to symbolise the change from day to night.

Initially being introduced in selected airports at end of this year and rolling out globally from January 2015, the limited edition 100cl bottles will be supported by a strong travel retail promotion concept, featuring eye-catching display units and spectacular POS material with special LED lit ice coolers and a 30 second movie to demonstrate the bottle transformation.

Travel retail director, Jean-Philippe Aucher comments: "We are launching our Night Edition 2014 at this month’s TFWA World Exhibition in Cannes. The 2013 exhibition saw the launch of the first Night Edition which has proved very successful in travel retail. This year saw us partnering with Heinemann Duty Free, our aim was to attract the attention of travellers to our varying portfolio of Premium Vodkas but with a real focus on Night Edition. We set up tasting bars in Hamburg Plaza, Frankfurt A, Berlin Tegel and Schoenefield, offering Stolichnaya Premium cocktails. Our sales increased by 350% over the same period last year, with Night Edition accounting for 60% of the increase. With such positive sale figures, we are very confident that this new, innovative edition will be just as, if not more popular."

The Stoli Group stand at TFWA World Exhibition is D3 in the Blue Village (October 26-30).

1 October 2014 - Felicity Murray The Drinks Report, editor