New expression and new look for Ardmore brand

The Ardmore Legacy is a lightly peated Highland single malt to be distributed by Maxxium UK. It will replace Ardmore Traditional Cask as its core expression. 

A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts.  Combining notes of creamy vanilla, smoky charcoal, sweet honey and savoury spices with a pleasant smoky taste, The Ardmore Legacy is a full-bodied and smooth dram with the typical Ardmore dry, spicy and long-lasting finish. 

The expression also brings a new premium look for the brand with its eagle icon firmly at the heart of the packaging design.  The bottle label and outer tube feature a splendid copper foil eagle in full flight, acknowledging their rare golden eagle neighbours and representing an adherence to tradition.  The eye-catching monochrome backdrop encompasses a map design conveying the distillery’s location and heritage.

Peter Sandstrom, MD, Maxxium UK says: “This is an exciting new expression from The Ardmore offering an exceptional Highland single malt with broad appeal.  As the only traditionally peated Highland single malt, The Ardmore Legacy has real stand out.  It is ideal for whisky drinkers looking for something new and is also the perfect introduction for any whisky drinkers beginning their journey into peated malts.”

The eagle has long played a key role in the brand’s history with rare golden eagles often seen riding the thermals above the distillery.  The Ardmore supports these birds in partnership with the RSPB, most recently with the reintroduction of the white tailed eagle, a cousin of the golden eagle.

Distilled in Scotland's Highland region, The Ardmore single malt has continued its traditional ways since the distillery was founded in 1898, combining traditional methods with the very best craftsmanship to produce award winning single malt whisky.

The Ardmore Legacy, 40%abv, chill filtered. 80% peated malt 20% unpeated malt, will be available to purchase at Tesco and Morrisons as well as select specialist whisky retailers from the beginning of October with an RRP of £29.99.

27 September 2014 - Felicity Murray The Drinks Report, editor