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Disaronno wears Versace

Disaronno, the premium non-cream liqueur brand represented by William Grant & Sons in the UK, has been given a glamorous new bottle, designed by luxury fashion house, Versace.

The ‘Disaronno wears Versace’ bottle takes its inspiration from the Versace Home Collection. The light blue, white and gold printed sleeve label makes it an ideal gift purchase. The collaboration supports Fashion 4 Development, a global campaign that is sponsored by the United Nations and uses fashion to tackle issues in the developing world. Disaronno will donate part of the proceeds towards the development of the project in Africa.

Augusto Reina, CEO of Illva Saronno commented: “For the second year running we are proud to be partnering with another of the world’s finest Italian fashion houses. To be able to include Moschino and Versace amongst our list of collaborators is a real honour and a testament to Disaronno’s position as the world’s favourite Italian liqueur.”

From this month, 1.5 million bottles of the Disaronno wears Versace will be available worldwide. In the UK, the 500ml bottle has a RRP of £15.

A cocktail has been created by Disaronno’s UK brand ambassador, Rod Eslamieh, to mark the collaboration and will be available exclusively at The Rivoli Bar at The Ritz London from 20th October until Christmas 2014.

Disaronno Versace Sour
25ml Disaronno
15ml Vermouth Bianco
15ml lime juice
Shake and pour over crushed ice. Top with a dash of Prosecco. Drizzle with Blue Curacao

6 October 2014 - Felicity Murray The Drinks Report, editor