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Timorous Beastie from Douglas Laing

Design agency Pocket Rocket had a clear view of how this label should look for Douglas Laing’s latest blended malt Scotch whisky.

They wanted thermography print to give an enamelled look to the bottle for this new product launch. This was achieved by Multi Labels who used multiple depths of black on a vivid white background coupled with clever rotary high build screening to give the mouse a life-like appearance.

The label was finished off with a mix of gloss and matt varnishes to give extra dimension and the extravagant cutter shape added for stand out against the dark bottle and to create a great on-shelf appearance. A bottle for a man not a mouse!

“Once again, Multi Labels has delivered an outstanding result for us,” the agency says. “Their proactive approach, meticulous attention to the finer details of the Timorous Beastie project and willingness to pre-empt the challenges involved was very refreshing: something that really sets them apart from other printers we have used.”

This new whisky pays tribute to Robert Burns’ famous Scots poem “To a Mouse”, was a timid, little field mouse. The non chill-filtered “Vatted Malt” at 46.8% ABV is a marriage of appropriately aged and selected Highland malts – including, amongst others, those distilled at Glen Garioch, Dalmore and Glengoyne distilleries. 

The expression has been blended and bottled by Speyside-based Douglas Laing & Co and is now available with a RRP of £34.99.

7 October 2014 - Felicity Murray The Drinks Report, editor