RSS Feeds

Advanced search

You are in:


Here Design creates new look for Glenfiddich

William Grant & Sons' Glenfiddich 18 Year Old single malt Scotch whisky has been given a distinctive new pack design created by East London agency HERE design.

The new Glenfiddich 18 Year Old bottle is crafted in clear glass with an embossed cartouche, and is sealed with a classic wooden stopper. The bottle is encased in a premium bitter chocolate-coloured box, embossed with the instantly recognisable Glenfiddich gold stag and finished with luxurious gold foil detail.

Peter Gordon, Glenfiddich company director says: “As an independent family run company we have the freedom to innovate in many ways. Our Glenfiddich 18 Year Old is a superior whisky so naturally we want its presentation to match the quality of our award winning liquid. This premium single malt is nurtured and matured in small batches to ensure we maintain our production of the highest quality liquid. The prestigious new look will hopefully capture and reflect the expertise of our master craftsmen and the  brand’s authenticity and heritage.”

The Glenfiddich 18 Year Old is married in small batches of no more than 150 casks, built by Glenfiddich’s coopers from American and European Oak. The casks are selected by Glenfiddich’s malt master, Brian Kinsman, to be married in large wooden tuns for a further three months.

Brian Kinsman adds: “The wood used to make our casks is fundamental to the superior taste and flavour of the whisky and we have a team of highly skilled coopers onsite at The Glenfiddich Distillery tending each of our oak casks to ensure the integrity of the liquid inside. By marrying whisky in small batches, we can carefully control each element of Glenfiddich 18 Year Old’s aroma and taste.”

The single malt balances notes of oak, baked apple and aromatic cinnamon on the nose. The taste delivers rich dried fruit, candy peel and dates to create a powerful yet sublimely mellow whisky.

Available from November 2014 in selected grocery stores and prestige on and off-trade outlets, Glenfiddich 18 Year Old has a RRP of £65.00 / 70cl bottle.

10 October 2014 - Felicity Murray The Drinks Report, editor