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Veuve Cliquot opens global design competition

Veuve Clicquot is launching the Re-Creation Awards – a competition open to the public, which invites emerging designers to design a Clicquot Mailbox gift pack. The winning design will be reproduced and sold worldwide in 2015.

Clicquot Mailbox is a limited edition gift offering for Veuve Clicquot Yellow Label. The inspiration for a pack styled like a vintage American mailbox was the archive of letters from Madame Clicquot to her clients, agents and suppliers. 

To kick off the competition, acclaimed jewelry designers Lulu Frost and Pamela Love have created their very own Clicquot Mailboxes. Lulu Frost and Pamela Love’s designs will be auctioned, along with a bottle of Veuve Clicquot, on, beginning on October 1, 2014 with a suggested retail price of $1,000 for each mailbox. The proceeds from the sale will benefit Parsons The New School for Design as Veuve Clicquot celebrates and supports young designers in the U.S.

"I've been a long-time fan of Veuve Clicquot, so to partner with such an iconic brand for this creative competition is a joy and really represents a celebration of fashion," says Lisa Salzer, designer and founder of Lulu Frost jewelry.  "Adding my signature vintage Plaza letters — to spell out 'LULU LOVES VC,' of course!  —  to something as unique as the Clicquot Mailbox shows how jewelry can truly push past the boundaries of the expected, and I hope that this inspires designers around the world to tap into their creativity and participate in this exciting challenge."

Hosted in 10 countries, including Australia, Brazil and Japan, the contest invites young designers and members of the public to create the 2015 limited edition version of the Veuve Clicquot Mailbox.

The international winner will see their Mailbox design become the next limited edition for 2015, distributed worldwide, and revealed at Milan Design Week.  The designer will also be featured in Wallpaper Magazine and win €10,000.

In each country members of the public plus a jury of industry leaders will judge the competition. The UK panel will include internationally renowned designer Tom Dixon and Central St Martins School of Art professor Nicholas Rhodes.  Two finalists from each country will then be flown to the Hôtel du Marc, Veuve Clicquot’s hotel in Reims, France, for the international final, judged by an influential judging panel including designers Pablo Reinoso and Ferrucio Laviani.

Since the brand’s inception over 240 years ago, Veuve Clicquot has championed creativity.  In 1816, Madame Clicquot invented ‘riddling’ – a process to remove sediment from champagne making it crystal clear – which was copied by all champagne Houses and continues to be used today. The Re-Creation Mailbox competition seeks to engage artists and novices alike to create the most imaginative design for next year’s Clicquot Mailbox.

The competition opened on October 1st and all entries should be made before the deadline of November 15th.  Submissions are to be online.









8 October 2014 - Felicity Murray The Drinks Report, editor