Black Rock gift pack designed for Bowmore

A limited edition gift pack has been created for Bowmore Black Rock Islay single malt whisky in travel retail. The Black Rock pack, which contains a set of slate coasters, will be on sale exclusively in selected European travel retail outlets priced at £44.99.

The package, designed by D8 agency and supplied by luxury packaging printer Beamglow, takes inspiration from the rugged and rural surroundings of Islay and is named after the jaggy outcrop that’s clearly visible in the bay across from the distillery.

Available from this month for the Christmas retail season, 24,000 packs have been produced.

21 October 2014 - Felicity Murray The Drinks Report, editor