Poliakov Vodka is unveiling a fully revamped flavoured range, which focuses on within-reach and familiar flavours.
It has risen to the challenge of upgrading the classic flavours to the highest standards to offer the greatest expression of these flavours. A panel of experts has come up with new recipes using exclusively natural aromas to bring out the best in each.
Draped in a new icy silver packaging with hints of transparency to reflect the natural aromas, the range will be revealed at the TFWA exhibition this week in Cannes (Yellow Village - G 54).
In addition to the new Vanilla flavour, Poliakov Vodka is also available in Mandarin, Lemon, Green Apple, Cranberry, Peach, Caramel, and Strawberry.
Poliakov Flavoured range is 37.5%ABV with a RRP of US$18/€14 per 70cl bottle. It is also available worldwide in 20cl, 50cl, 70cl, 75cl, 100cl sizes.
An independent French group founded in 1934, La Martiniquaise is the second-largest spirits group in France and features in the world Top 10. The group has a turnover of €920m and owns four brands, Label 5 and Sir Edward’s Scotch whisky, Poliakov Vodka and Negrita Rum.
26 October 2014 - Felicity Murray The Drinks Report, editor