Babycham adds a 50's flavour twist

For the first time in its illustrious history, Babycham has released two additions to its range: cherry soda and cream soda. The new flavours celebrate Babycham’s 1950s heritage with flavours that were popular as soft drinks back then but with a special Babycham twist for today.

The new retro-inspired flavours are fruity and refreshing – the gently sparkling medium-dry perry now has a hint of cream soda or cherry soda.

Amy White, marketing director, Accolade Wines comments: “Since Babycham updated its packaging at the beginning of this year, we've seen renewed interest from retailers and consumers alike and this has led to the exciting development of these two new flavours.

“The range is establishing itself as a year-round drink but with the key Christmas season approaching we also have a range of special gift packs. Babycham has resonated with its core female audience from 1953 and the new flavours aim to expand its appeal to a new generation.”

New gift packs will be available in time for Christmas. Included in the gift pack will be the highly distinctive Babycham glasses and a new Babycham necklace.

Babysham was the first alcoholic drink to advertise on national TV, way back in the 1950s. Who can fail to remember the immortal line: ‘Hey, I’d love a Babycham!’

28 October 2014 - Felicity Murray The Drinks Report, editor