New Disaronno Riserva bottle revealed at TFWA

Disaronno, the Italian liqueur, revealed its new limited edition bottle at the TFWA World Exhibition, held in Cannes last week. Disaronno Riserva is the result of an innovative and intriguing idea created from a unique combination.

The product sees the partnership of two companies within the Illva Group: Illva Saronno, producer and owner of worldwide known Disaronno, and Duca di Salaparuta wines – both exhibiting in Cannes for the first time this year.

By marrying Disaronno with Scotch whisky in oak barrels, which contained Marsala Reserves produced by the wine company, the resulting limited edition Riserva is an exceptional product. The ageing process took place at Cantine Florio wine cellars in Marsala, Sicily, owned by Illva. Thanks to the proximity to the sea, the temperature and the humidity in the cellars create the optimal conditions for the ageing of the product.

With a retail price of €300, the bottle is packaged to the highest standards. It is unusually presented in a frame, which uses a transparent film to keep it in suspension. The bottle merges tradition and innovation with its modern design that recalls the shape of the iconic Disaronno bottle.

Augusto Reina, CEO of Illva Saronno comments: "We are thrilled to have revealed our exclusive and premium edition of Disaronno at TFWA World Exhibition. This edition is very special to us as it is an expression of our innovation, commitment and passion. We saw this exhibition as the ideal place to make such an unveiling; a world class exhibition for a world class product." 

4 November 2014 - Felicity Murray The Drinks Report, editor