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London No1 gin enters global travel retail

At the Tax Free World Exhibition in Cannes last week, Gonzalez Byass presented The London No1 Original Blue Gin, a super premium gin, launched on the domestic market earlier this year, to the global travel retail community.

Quadruple distilled in small batches in London under the watchful eye of master distiller Charles Maxwell, The London Gin is made from the English grain spirit with 12 key botanicals from various parts of the World, including gardenia, bergamot, almond and cinnamon, as well as the traditional juniper, coriander, angelica, orris root and orange peel. The pot still small batch method of production ensures a constant quality threshold.

Named ‘The Original Blue Gin’ , it gets its unique blue colour from the gardenia flower, a popular houseplant favoured by Queen Victoria in the 1800s.

The origins of The London No.1's name go all the way back to 1771, when the 1st Duke of Wellington, Arthur Wellesley's London townhouse was built on the south-east facing corner of Hyde Park. Its formal name is Apsley House, but it quickly became known as No.1 London. Over the years, the house No.1 London has become synonymous with refined elegance, artistry and culture – attributes claimed in this gin.

The London No1 Original Blue Gin is 47%abv and retails at £28-33 in the UK domestic market.


4 November 2014 - Felicity Murray The Drinks Report, editor