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Gautier Cognac aims to break young mind-set

Belvedere Group, exhibiting at TFWA World Exhibition, revealed G. by Gautier a new cognac aimed at filling a gap in the travel retail market by targeting young people.

G. by Gautier intends to break through the young mind-set with its glossy, fashionable and luminous pink bottle that hints at disco and club nights. Marketed as the perfect spirit for a variety of cocktails, G. by Gautier is promoting three exclusive recipes alongside the bottle: G club, The Aphrodite and The G bomb. With its warm vanilla notes and explosive, round and spicy mouth, the new cognac creates a new dimension for bold cocktails.

Olivier Bernazeau, Belvedere general manager says: “Cognac is known for its traditional consumption but with our new G. by Gutier offer we aim to make cognac more appealing to young men and women. With mixology currently leading the growth of the spirits market, we believe G. by Gautier will break new ground in the category. The launch will be supported by activations and merchandising.

Maison Gautier also showcased Eden, a marriage of the oldest and most precious eaux-de-vie from its Paradise Cellar. Eden is presented in a beautiful individually numbered decanter with an elegantly etched image depicting Adam and Eve, and in a display case crafted from Burman teak.



10 November 2014 - Felicity Murray The Drinks Report, editor