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Exclusive Johnnie Walker for travel retail

Johnnie Walker Gold Label Reserve super-premium blended Scotch whisky has been given seasonal gift packaging with a travel theme, which will be exclusive to travel retail. The limited edition bottle design has an eye-catching gold-coloured metallic coating embossed with a stylized map of the world.

Aimed at the gift market in travel retail, the bottles will be available for a limited time only from travel retail outlets worldwide where Johnnie Walker Gold Label Reserve is already stocked. It will be available in time for key festive occasions such as Christmas, New Year’s Day and Chinese New Year in February. The RRP for 1ltr will be US$68, £48, €58 or AU$88.

Peter Fairbrother, marketing director of Diageo GTME, says: “We have created this limited edition bottle design exclusively for our travel retail partners in the run up to the key festive gifting moments. It highlights our commitment to provide differentiated premium products for the travel retail channel and we are positive that the luxurious world map design captures the imagination of travellers seeking gifts that celebrate journeys.”

17 November 2014 - Felicity Murray The Drinks Report, editor