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Ardagh creates new bottle for Totino vermouth

Henkell & Co Vinpol turned to Ardagh Group to create and execute some stunning embossing for its Totino vermouth and re-style the whole range as a brand family. The design and production teams at Ardagh’s Gostyń unit in Poland redesigned the 1-litre bottle, and created two new capacities of 50cl and 75cl.

The new Totino bottle, is expected to attract women drinkers with its lighter weight, slimmer and more feminine shape, which complements the herb-based product’s qualities of elegance and prestige, building on the success of its predecessor. The range includes traditional vermouth flavours, bianco, rosso, together with some additional options such as lime, cherry, peach, tropical and orange.

Ardagh has produced embossing of the highest calibre and clarity to achieve the most distinctive standout decoration to highlight the quality and provenance of the brand. From an initial concept, Ardagh’s design team at Gostyń, led by senior product designer, Roman Sobecki, used their experience and ingenuity to master the many technical challenges. “We were working at the very margins of what is technically feasible to reproduce complex embossing for a high volume bottle of this shape, and are absolutely delighted with the final result, which we feel meets the aesthetic requirements of the brief as well as the technical,” says Sobecki.

Dariusz Polak, marketing and export director at Henkel & Co. Vinpol Poland, says: “Our new bottle expresses a clean, modern and very stylish look that exemplifies the quality of our product and meets raising expectations of our customers. This effect and result is achieved not only   through the product’s concept, but also thanks to the professionalism of our partner, Ardagh Group, who helped us to put it into practice.”

24 November 2014 - Felicity Murray The Drinks Report, editor