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ButterflyCannon pours on the fun for Chandon

Brand design agency ButterflyCannon designed this year’s seasonal packaging for LVMH’s Chandon Blanc de Noirs sparkling wine. The winter collection, a series of limited edition shrink sleeve designs carrying playful messages, provides a sense of fun and spontaneity to reflect the lifestyle of the “chic and fun-loving” Chandon drinker

“We are really pleased to have been able to support the Chandon team in another limited edition design challenge. They have gained a reputation as ‘innovators’ in the category through the limited edition releases we have created for them; so with this year’s packs we had an opportunity to maintain that leadership and push the boundaries of technology to deliver something truly special,” says Carmen Barleanu, senior account manager at ButterflyCannon.

“We have been working closely with ButterflyCannon for a number of years because they go that extra mile to get the best from packaging manufacturers and they really understand our consumer. This season’s designs really speak to the Chandon brand, and will enhance festive occasions at this time of year,” adds Morgan Robbat, marketing director at Chandon, LVMH.

The collection of three new 750ml bottles officially launched in October 2014 in preparation for the party season. 

24 November 2014 - Felicity Murray The Drinks Report, editor