CrownRoyal Regal Apple launches across the US

Diageo has added a new flavour to its portfolio of Crown Royal Canadian whiskies. CrownRoyal Regal Apple is a combination of Crown Royal whiskey infused Regal Gala apples.

The apples start in a mixture of water and alcohol. The mixture is then distilled and specific selections are collected based on aroma. The aromatic fractions are blended to achieve the flavour characteristics of the Regal Gala apple.

The resulting 70 proof (35% ABV) whisky opens with a slightly tart, crisp, apple flavour balanced with signature Crown Royal whisky notes of caramel and light spice.

“Crown Royal always strives to appeal to our consumers’ evolving tastes to create innovative expressions worthy of their enthusiasm for this historic whisky,” says Yvonne Briese, vice president of marketing at Diageo North American Whiskey. “We are thrilled to release Crown Royal Regal Apple which delivers on the signature smoothness, quality and tradition consumers have come to know and love from Crown Royal.”

Crown Royal Regal Apple will be sold at a RRP of US$24.99 for a 750ml bottle and is currently available nationwide.

The bottle has etched detailing and is enclosed in the signature Crown Royal bag, which is packaged in an eye-catching emerald green carton.

The launch of Crown Royal Regal Apple will be supported through the implementation of a fullmarketing mix including, television, print and online advertising, as well as public relations, strong digital extensions and point of sale materials. A new Crown Royal Regal Apple commercial is being aired nationally on both television and social media platforms.

1 December 2014 - Felicity Murray The Drinks Report, editor