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Hayman’s releases Family Reserve gin

Hayman’s, the family gin distiller, has released a Family Reserve gin that will replace Hayman’s 1850 in both on and off-trade channels.

The new bottle is a limited-edition launch and will be released in batches of 5,000 bottles with each being individually numbered alongside the batch number. 

Both the Family Reserve recipe and the distillation process will remain the same as Hayman’s 1850 with the gin rested in aged Scotch whisky barrels for three weeks. The impact of the wood adds a subtle mellow note to the gin’s overall profile. Family Reserve is a classically smooth and rounded style with enticing hints of spice and pepper. The style of Hayman’s Family Reserve differs to the core Hayman recipes with coriander and juniper being the dominant botanicals, whereas with Hayman’s other styles citrus is prevalent on the nose.

James Hayman, managing director of Hayman Distillers, says: “We have watched with interest the increase of cask rested gins since we introduced Hayman's 1850 in 2011. However, we believe this category is now becoming more about innovation rather than history. Hayman's Family Reserve very much focuses on the style of gin served in gin palaces prior to the single bottle act in 1861. We wish to remain true to this style rather than be categorised as a cask rested or barrel aged gin. To our family, gin is about the botanicals - not the impact of the wood. The impact of the cask is minimal; first and foremost, it is a fine gin that is versatile for classic and modern gin cocktails. That is where we see its place on the back bar.”

Hayman’s produces a range of six different styles from the gin family, which follow the evolution and history of gin over the last 150 years. The complete range includes Hayman’s London Dry Gin, Hayman’s Old Tom Gin, Hayman’s Sloe Gin, Royal Dock Navy Strength, Hayman’s Family Reserve and Hayman’s Gin Liqueur.

1 December 2014 - Felicity Murray The Drinks Report, editor