Royal Salute 21YO has a contemporary new look

Royal Salute 21 Year Old blended Scotch whisky has been given a contemporary new look to reinforce its position as a modern, luxury product of hand crafted quality.

Robust, durable and strong, the opaque body of the flagon has been crafted from Cornish porcelain clay. A new artistic decoration on the cap includes a guilloché engraved pattern, while the front label emphasises the brand’s legacy, which dates back to 1953 when Royal Salute was launched in tribute to Queen Elizabeth II on the day of her coronation.

Elaborate engraving of a lion and cannon smoke on the bottle retain Royal Salute’s heritage as a prestige Scotch whisky, with the expression being named after the traditional 21 Gun Salute. In 2012, the brand became the first to be officially associated with the Royal Gun Salutes at the Tower of London, further celebrating the brand’s celebration of royalty, a tradition that continues today.

The new bottle has been designed to reflect the craftsmanship of the whisky’s master distiller Colin Scott, who says: “21 years is an age necessary to capture the power and grace that defines this unique blend’s style. The new packaging enhances the exclusive Royal Salute experience.”

Neil Macdonald, global brand director for Royal Salute at Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, says: “There is a tremendous opportunity for Royal Salute to become a true and legitimate luxury brand. We have powerful credentials with our sumptuous whisky which has always used whiskies aged at least 21 years of age Now the new design complements with a modern look for our iconic 21 Year Old expression that alludes to the power and grace of our range. Royal Salute is steeped in royalty and history and this new contemporary packaging helps us bring the legacy of our crafted whisky to life. We are proud to present a bottle that today’s whisky connoisseurs, collectors and discerning drinkers alike will appreciate.”

The new Royal Salute 21 Year Old flagon will be available in three colours, including sapphire, ruby, and emerald complemented by a matching velvet pouch. 

1 December 2014 - Felicity Murray The Drinks Report, editor