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Jackpot vodka launches with casino promotion

US spirits company, Jackpot Spirits, has launched its first ultra-premium spirit, Jackpot vodka, with a Palms Casino on-pack regulatory-approved promotion.

Each bottle of Jackpot vodka features a unique five-character code on the cap that, when registered online at, can be redeemed in person for a minimum US$25 resort credit at the newly renovated Palms Casino Resort in Las Vegas. Jackpot is believed to be the first spirits company in the US to be able to offer a resort redemption affixed to a bottle — a guaranteed money back for purchase.

Available now for purchase in Nevada and Arizona, Jackpot Vodka has a suggested retail price of US$24.99. The redemption credit can be exchanged when the purchaser visits the Palms, using it towards food, beverage, spa services, shows or hotel charges. Beginning in January 2015, Jackpot will begin distribution throughout California.

Jackpot Vodka is made in small batches by Golden Gate Distillery located on Yerba Buena Island in San Francisco, California. Jackpot founder and president, Mark Fiorito wanted to create a product concept marrying two of America's favorite adult pastimes: adult beverages and Las Vegas – which led him on a three-year odyssey, resulting in Jackpot Spirits' unique and proprietary credit redemption model. Jackpot Vodka is the company's first spirits product.

The redemption value offer began on November 17, 2014 and the company plans to continue this unique promotion indefinitely. To register a bottle code, consumers need to visit to unveil the redemption value.

15 December 2014 - Felicity Murray The Drinks Report, editor