Belvedere vodka martinis for Bond in Spectre

Belvedere vodka is collaborating with Albert R Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment to promote Spectre, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015.

Belvedere will release two custom made, limited edition bottles to celebrate Bond’s vodka martini ‘shaken not stirred’, and its partnership with the 24th Bond adventure – Spectre. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with the famous MI6 headquarters. Belvedere’s signature blue palette will be switched for a distinctive green, mirroring the secret spy agency’s ink of choice, creating a collector’s edition of 100 bottles. A 007 twist will also be applied to Belvedere’s Silver Sabre bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

Belvedere’s Spectre marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film. The marketing campaign will be launched as of February 2015, with a strong focus of efforts in on-premise establishments and retail stores across multiple countries.

President of Belvedere Vodka, Charles Gibb states: “James Bond is recognised as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with Spectre, our largest global partnership to date.”

Dwight Caines, president of theatrical marketing for Sony Pictures, says: “James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match.”

Excellent choice, Mr Bond.

17 December 2014 - Felicity Murray The Drinks Report, editor