Press Promotion

Knitted beer can design warms Russian winter

Rexam, a leading global beverage canmaker, which has been supplying cans to Russian drinks company Efes Ru for more than 15 years, developed this original winter limited edition can for the brewer’s Velkopopovicky Kozel dark beer brand.

The new can joins a portfolio of successful designs developed by Rexam for Efes Rus. Rexam’s high definition printing technology brings to life the intricate knit and suede details of the can. A value added, matt-over varnish finish completes the overall effect with a premium, seasonal feel, using warm festive colours of red and white.

Produced out of Rexam’s Naro-Fominsk plant in Russia, the 0.5 litre limited edition cans are available nationally in Russia.

5 January 2015 - Felicity Murray The Drinks Report, editor