Fund-raising Black Rose liqueur unveiled

US importer, Back Bar Project, is promoting a special edition, all natural, Crème de Rose liqueur from Giffard, the 5th generation, family-owned liqueur maker located in France’s Loire Valley. 

Gifford has collaborated with the founders of Speed Rack, an all-female speed-bartending competition that raises money for breast cancer research. Net proceeds of Speed Rack Black Rose will be donated in support of breast cancer awareness and education.

The finest quality petals of Moroccan Rosa Damascena are macerated in neutral beet spirit to extract their delicate aroma and flavour. Sugar and water are then added to the infusion to create this exquisite liqueur. The special label features Speed Rack’s notable black and pink logo.

Speed Rack, created by bar industry leaders, Ivy Mix and Lynnette Marrero, kicked off its fourth season on November 10th, 2014 in Washington DC. Mix and Marrero will be hosting all-women bartender cocktail competitions that raise money for breast cancer research in Los Angeles, San Francisco, Seattle, Denver, Chicago, Dallas and New York City.  The Speed Rack National Finals will take place in New York City in June 7, 2015. In 2015, the tour will expand globally to Canada and France and continue efforts in the UK, making Speed Rack the one and only all-female, international bartending competition. For a list of event dates, visit www.speed-rack.com.

“We’re extremely excited to team up with our friends at Speed Rack and the Giffard family for this unique project and truly delectable liqueur!” says Jackie Patterson Brenner, national brand marketing director for Back Bar Project. “Speed Rack is such an important event for women in our industry and we’re honoured to play a part in raising funds for breast cancer awareness.”

Speed Rack Black Rose liqueur (20% ABV), will be available for US$34.99 MSRP in all Speed Rack competition markets, including New York, New Jersey and Connecticut, Illinois, Texas, California, Washington and Colorado, among others. For a complete list of availability, please visit www.giffardusa.com. It may also be purchased at Astor Wine & Spirits in New York.

Black Rose Sparkler
1 oz. Giffard Speed Rack Black Rose
3 oz. dry white wine
2-3 oz. chilled seltzer water
Build ingredients over ice and stir to combine, garnish with a lemon zest.

13 January 2015 - Felicity Murray The Drinks Report, editor