Jameson unveils Hello Dublin edition bottle

Jameson Irish whiskey has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015. Designed by Dublin-based illustrator Steve Simpson, the bottle forms the flagship of Jameson’s ‘Hello Dublin’ celebrations in Dublin and globally this March.

Simpson’s design captures the soul, warmth and wit of the city where Jameson was first distilled in 1780, with images of Dublin landmarks, such as Trinity College and Clery’s clock. The artwork also features Dubliner phrases on a map of roads to represent the lifeblood of the city – the people and their passion for Dublin. The designer’s story – ‘wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch.

Daniel Lundberg, global brand director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.

“This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St. Patrick’s Day experience wherever they are.”

The new limited edition bottle will be available from March 2015 in 33 markets around the world, including Russia, Australia and Brazil at the recommended selling price of €24 in European travel retail (or local equivalent).

About Irish Distillers

Irish Distillers was formed in 1966, when a merger took place between Irish whiskey distillers, John Power & Son, John Jameson & Son and the Cork Distillery Company. In an attempt to reverse the decline in Irish whiskey sales, the company decided to consolidate production at a new purpose-built facility alongside the existing distillery in Midleton, Co. Cork. Irish Distillers was bought by Pernod Ricard in June 1988 and today, Jameson is the No.1 Irish whiskey in the world, selling over 4 million 9L cases worldwide and contributing more than any other Irish whiskey brand to the phenomenal global growth of the category. Irish Distillers is committed to driving continued, sustainable growth of the Irish whiskey category.

Irish Distillers’ portfolio of whiskeys is comprised of Jameson, the world’s no.1 Irish whiskey; Paddy, which celebrated its centenary in 2013; Powers, the robust super premium whiskey for discerning drinkers; and the much-acclaimed brands that comprise the Irish Distillers’ Prestige Collection - the Single Pot Still Whiskeys of Midleton which includes the Spot range (Green Spot, Yellow Spot) and Redbreast, Ireland’s most awarded single pot still whiskey brand - and the pinnacle of the Prestige Collection, Midleton Very Rare.

26 January 2015 - Felicity Murray The Drinks Report, editor