New and more stylish BiB wine packaging

Smurfit Kappa, one of the world’s leading packaging companies and a specialist in Bag-in-Box technology, and BiBoViNo, the first chain of specialised wine shops dedicated to supplying premium wines in Bag-in-Box packaging, have partnered to bring high-quality wines to consumers using the BiB format.

BiBoViNo was founded in 2013 and offers a collection of wines online, with its first store opening in September 2014 in Paris. It now has 10 shops internationally, the latest opening being in Tel Aviv, and continues to grow with the aim of reaching 50 – 100 locations.

The benefits of BiB packaging include a longer shelf life after opening, easy handling, a lower price per litre and significant environmental advantages.

The Bag-in-Box packaging solution reflects changing consumer and social trends and meets the needs of the modern wine drinker, allowing busy people to enjoy one glass at a time, with the guarantee that the quality will not deteriorate over many weeks. This is something that cannot be achieved with wine packaged in a traditional glass bottle.

Only high quality wines can be bought in BiBoViNo shops, which have been selected by expert Bruno Quenioux, and the shop’s uniformed packaging design reflects this quality and style.

Smurfit Kappa, has worked with BiBoViNo to achieve this and the two parties have extended their partnership with a new premium packaging solution, Bag-in-Tube, for its highest quality wines. Produced by Smurfit Kappa Orsenigo in Italy, this new product offers the same advantages as BiB, with an even more sophisticated design. 

27 January 2015 - Felicity Murray The Drinks Report, editor