C&C Group unveils Magners with Irish Whiskey

C&C Group, Ireland, has launched Magners with Irish Whiskey (5.5% abv), a new spirit cider that combines Magners cider with 25ml of Irish whiskey in a 500ml bottle.

The packaging for the 'spider' has been designed by Sketch Bureau.

Consumer demand for innovation in the cider category is high, with the proposition of combining spirits and cider becoming increasingly popular since the introduction of ‘spiders’  a number of years ago.

Ed Shoebridge, head of customer marketing at C&C Group, says: “Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer.

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish whiskey will offer a unique flavour both for whiskey lovers and cider lovers looking for something new.”

Magners with Irish Whiskey will be available in UK Asda stores from the 5 February.

30 January 2015 - Felicity Murray The Drinks Report, editor