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Perego replaces Stefan Bomhard at Bacardi

Family-owned Bacardi Limited, the largest privately held spirits company in the world, has made an internal appointment of a new regional president for Europe. Paolo Perego, 51, assumes immediate responsibility for leading all commercial operations in the region for the company’s portfolio of premium spirits.

Perego succeeds Stefan Bomhard who has decided to leave Bacardi to accept the role of CEO of Inchcape, a leading global premium automotive group. Bomhard will stay with Bacardi until the end of March to assist in the leadership transition.

A 25-year veteran of the spirits industry, Perego most recently served as the Bacardi regional president for Latin America and Caribbean (LAC) since joining the Company in 2012.

“Paolo has a passionate leadership style that is driven by putting the consumers first in all that we do,” says Bacardi Limited CEO Mike Dolan. “His knowledge of Bacardi, coupled with his extensive background in strategy and commercial operations while overseeing rapid growth in markets including those in South America, Europe, the Caribbean, Central America and the Middle East will have an immediate impact on our business.”

“With Europe being such a diverse region of established and emerging markets, we have a tremendous opportunity to further grow and strengthen our business and consumer base there,” says Mr. Perego. “I welcome the chance to lead the company, its dynamic employees and iconic brands in this critical region.”

Prior to joining Bacardi, Perego served for more than 20 years in a variety of marketing, commercial and executive management positions within Gruppo Campari including COO for Campari North America.

In his new role, Perego remains a member of the Bacardi Global Leadership Team reporting into Mike Dolan.

“Under Stefan’s leadership in the past five years, Bacardi doubled the size of its premium business in Europe and delivered year-on-year profit improvements despite the challenging European economic environment,” adds Mr. Dolan. “We thank him for his service to Bacardi and wish him all the best in his next endeavor.”

31 January 2015 - Felicity Murray The Drinks Report, editor