Fraternity introduces Rives Gin in duty free

Fraternity Spirits comes to the Duty Free Show of the Americas with a new brand from its partnership with Spanish company Rives – Rives Pink Gin and Rives Special Gin.

Produced in Spain since 1880 but new to travel retail, the products are said to offer a crisp and fresh flavour and are perfect for those that enjoy premium, high quality spirits.

Representing Rives for travel retail and specific local markets – sharing distributors and sales forces where sensible – Fraternity Spirits is introducing the new lines at the show in Orlando (booth 828) on 22-25 March where they will sit alongside the Spanish company’s existing range of cocktail syrups.

Visitors to the booth will have the opportunity to try a variety of cocktails, using combinations of Tequila Corralejo, Rives Gin and its flavoured syrups. Raffaele Berardi CEO, Fraternity Spirits comments: "Through mixology and new concepts such as the TEQ Tropics, Fraternity and Rives are able to build brands from both companies. With its premium look and taste, this new gin is the perfect addition to our travel retail portfolio. We want travellers to be able to make cocktails at home which are easy to produce and a joy to drink; and the synergy between our brands makes this very possible.”

Tequila Correlejo is an important element within this mixology and Fraternity has seen above average market growth throughout 2014, in line with the overall growing popularity of tequila in the US. Its brands 99,000 Horas and Los Arango have also seen particularly strong growth in the Americas. In addition, rum ‘El Ron Prohibido’ has recently been launched in California with encouraging sales figures. The company is confident that this success will be reflected in travel retail 

Berardi continues, “Tequila is one of America’s most popular spirits, imports of Tequila in America have been growing year after year for over a decade and we want to be at the forefront of this growth. Whether you are an experienced tequila drinker or new to the taste, our premium range offers something for everybody.” 

15 February 2015 - Felicity Murray The Drinks Report, editor