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Wine label app creates gift message on bottle

International brand Tussock Jumper Wines has an innovative new app that allows users to create a completely personalised wine gift, guaranteed to deliver smiles.

The Tussock Jumper Celebration app uses QR codes to allow consumers to attach a surprise message, voice recording or video to a bottle of Tussock Jumper wine, making it the perfect unique gift for a loved one. With the Message on a Bottle' app, it is possible to record a bespoke video, audio or text message using the unique QR code printed on a bottle hanger on the wine. The recipient can then follow the simple instructions to view their very own personalised message.

The app also enables users to read tasting notes on the Tussock Jumper Wine range, discover facts about the brand and locate the nearest store to purchase another bottle.

The ‘Message with a Bottle’ QR codes will be available on special Tussock Jumper wine bottles in 20 selected stores across Manhattan, New York this month.

The concept will also be exhibited at wine fairs: Prodexpo in Moscow (9-13 February) and ProWein in Düsseldorf (15-17 March).

The app is available now for free download via the Apple and Google Play App Stores, compatible with both Android and iOS devices.

Since launching at the end of 2011, Tussock Jumper has developed the 16 strong wine range, sourcing wines from all around the world including US, Argentina, Chile, South Africa, Australia, New Zealand, Italy, Spain, France and Germany.

Gert-Jan van Arkel, MD of Tussock Jumper comments:“We are thrilled to launch the Tussock Jumper Celebration App, just in time for Valentine’s Day. The idea of sending a message in a bottle is as old as time, with people sending notes to loved ones across the sea.  We are bringing the concept back to life and bang up to date thanks to the power of smartphone technology. With the new app you never need to worry that your message will be lost at sea!

“Using the app you can create a truly unique gift. Not only can you send a personal message, but you can also select their favourite wine or animal to make the gift even more unique to them. The app is perfect for sending messages on any special occasion; from birthdays to Mother’s Day, the sky is the limit.”

9 February 2015 - Felicity Murray The Drinks Report, editor