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Metallic effect board enhances liqueur carton

Mirri, a division of Celloglas, has supplied the innovative metallic material for Sette Vie Italian liqueur cartons.

The roots of Sette Vie Italian liqueurs originate from a family of master distillers who have been perfecting their craft since the 1880's. As the recipes passed from father to son, the flavour profiles have been refined while adhering to the family ethos of using only the best natural ingredients of the region. Sette Vie is and always will be faithful to the rules set out by this family of Italian artisans.

For eight years Boutique Brands has been sourcing the finest natural ingredients from Italy for their liquids and best-in-class materials from all over the world for the bottles, labels, and corks. Recently Boutique Brands commissioned Saxon Packaging for their latest luxury cartons project. The brief was to provide a stunning, luxury carton to protect and enhance the brand and fine materials used in the bottle design.

Saxon Packaging chose Mirri material to make the carton. By using Mirri this allowed the metallic elements of the design to be produced in a style that reflected the brands image.

After looking at the structural needs of the Boutique Brands carton and the strength required to protect the bottle inside, Mirri recommended MirriEco Ag.

The direct metalised MirriEco Ag was laminated using Korsnas Carry Coated Natural Kraft board. This created a metallic two-sided strong material, with a smooth finish on both sides. This was the perfect choice for the strength required to give a premium feel to the carton whilst giving striking print results inside and out. The carton design also had an intricate window cut out, where the MirriEco Ag strength helped again.

Mike Impson, sales manager, from Saxon Packaging comments: “MirriEco Ag with Korsnas Carry Coated Natural Kraft board is a new development at Mirri and provided us with many material benefits. It is strong and smooth on both sides, which offers a high standard of presentation and protects the bottle inside. The material is also recyclable which enabled us to add the Mobius Loop recycle logo on the design of the box.”

MirriEco Ag is direct metallised high quality board. This sustainable alternative is recyclable, repulpable (PTS –method RH 21/97). MirriEco Ag is suitable for UV litho and conventional printing using oxidising inks, as well as a full range of post press finishes such as die cutting, embossing and cutting and creasing.

Darren Howard, business development manager at Mirri adds: “Mirri Eco Ag is available using a variety of boards, but Korsnas Carry Coated Natural Kraft board is very well suited for high end drinks cartons, due to it’s strength, metallic finish, it’s two sided nature allowing for design on the inside and of course it’s recyclable nature.”

MirriEco Ag is a repulpable, mono product that can be placed in recycling waste, the metallic layer is then dispersed during the de-inking process.

David Price, creative director, at Boutique Brands says: “We are very pleased with the final result, 5,000 boxes in total. This new MirriEco Ag product provides a high-end finish both sides, creating a strong box and that is also recyclable.”

31 March 2015 - Felicity Murray The Drinks Report, editor