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Midnight Moon launches Raspberry ‘Shine

As Piedmont Distillers sells its 1.5 millionth case of Midnight Moon, America’s top selling moonshine producer has announced the launch of a new moonshine flavour – raspberry. 

Midnight Moon is the first moonshine brand to offer a raspberry shine, and like its other fruit flavours, it uses real fruit to create a premium, all-natural taste. This commitment to taste and quality, the company says, has made it an industry leader.

“Despite an intensely competitive category, Midnight Moon continues to dominate by selling half of all moonshine in the US,” (according to IRI/Nielsen and NABCA data) says Joe Michalek, founder and president of Piedmont Distillers.  “Midnight Moon Raspberry is the newest addition in a long line of excellent products, and it happens to be my personal favourite.  Our motto is: if we don’t love it, we don’t launch it.”

Midnight Moon Raspberry is infused by hand-filling each jar with real raspberries.  Midnight Moon only uses Grade A fruit to craft its fruit flavours.  Bottled at 90 Proof to create the perfect taste-balance between the raspberries and the ultra-smooth Midnight Moon spirit, Midnight Moon Raspberry has begun a national roll out with an RRP of US$22.99.  It joins the other Midnight Moon flavours already enjoying distribution in all 50 states, including Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.

2 March 2015 - Felicity Murray The Drinks Report, editor