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Honey, I'm Coming Home is latest from Absolut

Absolut has introduced Absolut Honey, its latest travel retail exclusive limited edition flavour. Directly speaking to travellers with the slogan “Honey, I’m coming home” on its iconic bottle, Absolut Honey will be launched with an interactive digital campaign that invites modern globe-trotters around the world to share a taste of their travels.

Like all Absolut flavours, Absolut Honey is crafted with all natural ingredients and boasts a mellow taste of golden honey for a smooth and fruity finish. Absolut has created five signature cocktails to support the launch, each evoking the feeling of an endless summer. 

Leading the line-up is the season’s hero serve: clean and fresh Absolut Honey & Tea, accompanied by Absolut Juicy Honey, Absolut Honey Kiss, Absolut Honey Choc, and Absolut Honey Ru-Bee. Featuring the message “Honey, I’m coming home” the Absolut Honey bottle gives it instant standout as a product as perfect for sharing as it is for a distinctive gift.

The familiar Absolut bottle has been given honeycomb hues, which will also be carried through in eye catching point of sale materials in the distinctive modern urban style Absolut is known for.

Absolut Honey will be further supported across social media channels with an engaging digital campaign that takes ‘selfies’ to the next level. A bespoke digital in-store ‘selfie’ experience takes a series of snaps and converts them into a “Honey, I’m Coming Home” GIF that travellers can instantly share via social media. 

Pia Hägglöf, global brand manager Absolut says: “Creating an exciting product and a unique brand experience is what Absolut is recognised for across the globe - and that’s what we have achieved with Absolut Honey. It has been crafted with a bold new honey taste, while the iconic Absolut bottle artistically expresses the core essence of the  flavour.” Absolut Honey is all about the essence of a laid back summer and that’s what we have captured within this limited edition vodka.”

Absolut is the ultimate pioneer and innovator in the spirits industry as it introduces a product and experience for urban-globetrotters that is completely unique. Absolut Honey is now available in Singapore Changi Airport and will be shipped globally across Pernod Ricard Travel Retail markets (Europe, Asia, the Middle East and North Africa, and India) from 1 April 2015.

9 March 2015 - Felicity Murray The Drinks Report, editor