Riley to replace Pennell as MD of Maxxium UK

Mark Riley will become the new managing director of Maxxium UK on 1 April 2015. This follows Huw Pennell’s announcement of his departure from the company to take up a newly created role with Edrington.

Riley has 18 years’ experience in the drinks industry.  He joined Maxxium UK from Beam Global in 2009 as commercial operations director before becoming off-trade sales director in 2012. 

Riley says: “I am delighted to be taking the role at such a pivotal time. We have just strengthened our portfolio with the integration of the Beam Suntory brands, which alongside our Edrington brands create an unrivalled whisk(e)y offering and broadened liqueurs and specialties range. This is an exciting time as we recruit consumers into whisk(e)y and help them discover this wonderful category. Our expertise in whiskies and mixology will be a key part of our growth strategy and I look forward to partnering with our customers in this new chapter at Maxxium.”

Pennell says: “Mark will bring his operational expertise, strategic thinking, energy and dynamism to this role. I am very proud to be leaving Maxxium UK in the hands of such a strong leader who will guide the business on the next stages of development.”

10 March 2015 - Felicity Murray The Drinks Report, editor