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New design for Porto Cruz revealed at Prowein

Gran Cruz is launching the elegant new bottles for its Porto Cruz classic range at Prowein this week.

The new look has been designed to retain the brand’s identity and heritage while becoming more contemporary. The distinctive bottle shape marries the port’s traditional attributes of elegance and authenticity with modernity to create a look with a superior stand out.

The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink. 

Sabah Bouaka, brand manager says: “Our objective with this new look is to combine tradition, status and modernity and I’m delighted with the result: A new range as distinctive in the packaging as it is in taste!”

The brand is owned by the independent French spirits group La Martiniquaise, and the Gran Cruz is one of the world's largest producers of Port with a production capacity of 25 million bottles a year. Porto Cruz has sales of 7.5 million litres in more than 50 countries, and is a leading brand in France, Portugal, Belgium, Spain and Russia.

16 March 2015 - Felicity Murray The Drinks Report, editor